We aim to be Europe’s pre-eminent third-party fund marketer: linking elite global fund managers with European fund buyers. We are aiming to bring a new level of professionalism and institutional quality to third-party fund distribution. Integrity, strong technical abilities and sophisticated market intelligence are the cornerstones of the Daymer Bay Capital approach.
Asset Raising
Asset Raising
We take a meticulous approach to raising and defending assets and growing our fund managers’ business.
Our approach is underpinned by extensive local relationships combined with strong selling abilities and a clear understanding of the asset raising process.
Our Asset Raising Process
1
Prospecting
Daymer Bay Capital
Identification of appropriate asset allocators
Deliver first round sales pitch
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Identify genuine prospects
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2
Qualifying
Daymer Bay Capital
Opportunity analysis
Investor preference for UCITS, SMA, White Label
Explore seed opportunities
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3
Developing
Daymer Bay Capital
/ Strategic Partner
Relationship building
Introduce Strategic Partner’s investment team to prospects
Maintain and deepen investor relationship
4
Due Diligence
Daymer Bay Capital
/ Strategic Partner
Coordinate in-depth analysis with ODD teams
Check investor appetite for share class, etc.
Facilitate further meetings to close
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5
Onboarding
Daymer Bay Capital / Strategic Partner
Project manage the onboarding process with operations departments
Assist with “go live” on relevant platforms
Liaise with transfer agents to ensure flow of information
Fund Marketing
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Targeted distribution of fund managers’ marketing collateral.
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Development feedback and constant improvement of marketing materials.
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Organisation of events including breakfast briefings, round tables and investor conferences.
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Press and publicity and digital marketing.
Investor Servicing and Asset Retention
We are the bridge which links our partner Fund Managers with their European investors.
We see the retention of hard-won assets as an essential aspect of what we do. We build and extend live investor relationships to maximise retention and cross sales potential.
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Maintain an active dialogue with fund buyers.
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Ensure timely and clear dissemination of information.
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Convene meetings and conference calls.
Market Intelligence
Our primary focus is to raise assets for existing UCITS funds and the underlying strategies.
We add further value by using our extensive understanding of European investment fund marketing to guide partner product development. We understand what it takes to grow a profitable international fund distribution business and are able to recommend and introduce high quality service providers.
Consultancy Projects
We have front line experience of what it takes to raise assets from European UCITS investors.
We can help with all aspects of a market entry and development strategy:
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Market Opportunity and Competition Analysis
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Infrastructure and Key Partners
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Fees and Share Classes
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Marketing and Presentation Materials
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RFPs / DDQs
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Regulatory Ground Rules
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Resources Planning
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